
It was just announced on the Disney earnings call that Disney plans to release Mulan on Disney+ Labor Day weekend, but for an additional cost. To be able to see the film you MUST be a Disney Plus subscriber but then have to pay an additional $29.99 to purchase the film.
It is a PVOD exclusive to a streaming service and I think that is a very interesting way to release movies for the time being. I wonder if other major Disney movies such as Black Widow will be doing the same thing if the situation does not improve in November? What do you think?